V Hotel Dubai is unique for its distinctive “retro-futuristic” design, its past as the location of the W Dubai, and its lively, artistic atmosphere in Al Habtoor City. It stands out for its high-energy, Vegas-style entertainment, vibrant nightlife, and unconventional features, such as a reception on the 13th floor.
Design and artistic elements
Retro-futuristic style: The hotel’s unique design blends futuristic elements with a retro vibe, featuring striking interiors that make for memorable, Instagram-worthy photos. Guests have described the aesthetic as full of contrasting features—bright and gloomy, round and angular.
Mirrored illusions: The suites are designed to create optical illusions, with mirrors strategically placed throughout the space to make them feel even larger. Some suites are described as gigantic and roomy enough for a party.
Unconventional rooms: Some of the hotel’s suites are remarkably unique, including round-bed “Veer” suites. The floor plans and decor are notably different from standard hotel accommodations.
Sky-high reception: The main reception is unconventionally located on the 13th floor, offering amazing views of the Dubai Water Canal from the moment guests check in.
Entertainment and atmosphere
Vegas-style entertainment: The hotel is home to Dubai’s premier stage show, offering a high-energy, Las Vegas-style experience for guests.
Vibrant nightlife: With bars and clubs located within the building, the hotel has a reputation for its lively and vibrant nightlife scene.
Distinctive scent: The hotel is known for its “different” and recognizable fragrances that perfume the corridors and common areas, adding to the sensory experience.
Connection to the W Hotel
The V Hotel was previously the W Dubai, a brand known for its bold design and vibrant nightlife. After rebranding to a Curio Collection by Hilton property, the hotel retained much of its signature style and party atmosphere, keeping its high-energy, fashionable reputation.




